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British Airways and Great Rail Journeys have both scooped gongs for the fourth year running at the Silver Travel Awards.
Classic FM presenter John Suchet hosted the awards, which recognise travel companies that best cater for the over-50s market, at the National Portrait Gallery on Monday.
A total of 21 awards were handed out across a range of categories after a record 100,000 votes were cast from the public.
Great Rail Journeys, which won best rail holiday company, and British Airways, which was crowned best airline, have taken home awards every year since the event started in 2015.
Fred Olsen Cruise Lines (best ocean cruise line), HF Holidays (best activity or adventure holiday company), Enable Holidays (best accessible holiday provider) and Avis (best car rental company) all won for the third year running.
Silversea went home with the award for best luxury cruise line, while Hurtigruten collected the prize for best specialist or expedition cruise line.
Escorted tour operator prizes went to Shearings Holidays for the UK award and Wendy Wu Tours for Europe and long-haul tours.
Solos Holidays was named best operator for the single traveller, beating Just You into the runners-up position.
Debbie Marshall, Silver Travel Advisor’s managing director, said each of the winners had displayed empathy to older customers and maintained a culture of great service.
She said: “Our winners have received ringing endorsements from the UK’s mature travellers. These awards are a real test of how well travel firms are addressing the opportunities to attract, impress and create loyalty in the over-50s sector.”
Inghams and Personal Touch Holidays & Dementia Adventure were named joint winners of the new Silver-i award.
The award recognises a company that has delivered outstandingly for the mature traveller over the last year, in terms of an idea, initiative or innovation.
Eight judges on the panel awarded the same marks for Inghams’ new e-biking programme in Kitzbuhel, Austria, and a collaboration between charity Dementia Adventure and Personal Touch Holidays, which arranges overseas holidays in Portugal for those living with dementia, their carers and partners.
The winners for the 21 main consumer voted awards for 2018:
Best Ocean Cruise Line
Runner-up: Saga Cruises
WINNER: Fred. Olsen Cruise Lines
Best Luxury Cruise Line
Runner-up: Celebrity Cruises
Best Specialist or Expedition Cruise Line
Runner-up: Noble Caledonia
Best River Cruise Line
Runner-up: Noble Caledonia
Best Luxury River Cruise Line
Best Escorted Tour Operator (UK Tours)
Runner-up: Grand UK Holidays
WINNER: Shearings Holidays
Best Escorted Tour Operator (Europe and Long-Haul Tours)
Runner-up: Jules Verne
WINNER: Wendy Wu Tours
Best Luxury Escorted Tour Operator
WINNER: Cox & Kings
Best Cultural Tour Operator
Runner-up: Wendy Wu Tours
WINNER: Jules Verne
Best City Breaks Operator
Runner-up: Kirker Holidays
WINNER: Super Break
Best Self-Catering Accommodation
Runner-up: Forest Holidays
Best Villa Holiday Company
Runner-up: Simpson Travel
WINNER: Villa Plus
Best Car Rental Company
WINNER: British Airways
Best Accessible Travel Provider
Runner-up: Shearings Holidays
WINNER: Enable Holidays
Best Operator for the Single Traveller
Runner-up: Just You
WINNER: Solos Holidays
Best Short-Haul Tour Operator
Best Long-Haul Tour Operator
WINNER: Saga Holidays
Best Activity or Adventure Tour Operator
WINNER: HF Holidays
Best Rail Holiday Provider
WINNER: Great Rail Journeys
Best Overseas Destination
Runner-up: United States
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